Dr Joana Breidenbach


Dr Joana Breidenbach holds a doctorate in cultural anthropology and is the author of numerous books on the cultural effects of globalisation (e.g. Seeing Culture Everywhere, University of Washington Press 2008), as well as the children's thriller Edwina Ermittelt in Berlin (Gestalten Verlag 2014). She is co-founder of betterplace.orgGermany's largest donation platform. In 2010, she founded the betterplace lab, a think and do tank for researching the use of digital technologies for the common good. The betterplace lab has been self-organised since 2014. Joana describes the path towards a fluid, skills-based hierarchy in her latest book New Work needs Inner Work (together with Bettina Rollow, Vahlen Verlag, 2019) and in the online course The Future of Work needs Inner Work. In line with her interest in digital-social innovation, she supports initiatives such as the ReDI School, CRCLR and Stiftung Neue Verantwortung. Joana invests in impact-orientated start-ups such as Clue, DeepL, TheNextWe and nextdoor.com. In 2018, she founded Das Dach Berlin to drive meaningful innovation.